Bourne highlighted as a top 10 digital trailblazer!
Aug 22, 2012 at 7:05 pm in Digital Events, News by Tim Wilson
Bourne has been highlighted as number four in a survey by the CLA amongst rural areas where online entrepreneurs are boosting the local economy. Source: RSNOnline.
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A Top Ten list pinpoints the rural areas where online entrepreneurs are boosting the local economy.
The Rural Digital Trailblazers league table was devised by internet giant Google, which teamed up with the Countryside Alliance.
The project aims to highlight that entrepreneurs needn’t be based in an industrial centre or a traditional urban hub to start or grow a business.
It is being promote to support rural businesses and help more entrepreneurs to get online.
MPs from each of the trailblazing areas were invited to a parliamentary reception, which was held last month in London.
Alliance board member Simon Hart joined Google UK managing director Dan Cobley at the event to voice support for rural business.
The importance of online business in rural areas was impressed upon MPs.
The list was compiled by shortlisting rural towns and villages with the highest online economic activity.
Towns were then ranked in terms of the percentage increase in local enterprises using Google AdWords over the last year.
The village of Braunton in Devon topped the list.
Braunton had the highest growth out of all the villages in the UK, indicating that its online entrepreneurs are boosting growth across the area.
According to the Boston Consulting Group, companies with an online presence grow from four to eight times faster than those companies without.
Entrepreneurs in the top five towns were invited to a series of Google Juice Bar events to learn how they can continuing harnessing the internet to their advantage.
The final Juice Bar event is due to take place at Bourne, Lincolnshire, on 7 September.
The news comes as new figures show UK consumers are achieving average residential broadband speeds of 9.0Mbit/s.
Ofcom’s research shows that the average actual UK speed in May 2012 was 9.0Mbit/s – 2½ times faster than the average speed of 3.6Mbit/s recorded in November 2008.
The continuing trend of increasing speeds recorded in the research confirms that consumer migration to faster services is gathering momentum.
But many rural consumers continue to be left behind by faster broadband speeds in larger towns and cities.
The proportion of ‘superfast’ broadband connections which are superfast has increased in recent months with the launch of new superfast packages.